Launching a traveltech product
• Developed and implemented product strategy to improve four apps within priority on customer's problems & requirements, improve booking conversion rates & reduce cancellations
• Oversaw IT team workflow in YouTrack, and conducted sprint planning, retrospectives sessions and demos
• Prioritized backlog using adapted ICE model, considering development cost, commercial impact, and business segments
• Prioritized onboarding future tech partners via Direct API or Travelgate, Netstorming, Juniper, and Technoheaven, successfully onboarded 15+ API suppliers and 10+ API within past year
• Directed the business logic and task definition for launching MVPs of internal company products
• Developed a tree of product metrics and defined tasks for monitoring and evaluating metrics with Metabase
About expert
A Product Manager at Happy Travel.
Ksenia applied their knowledge of Career advice, Marketing, JTBD, Business analytics, CJM and Product management in Other on the following markets: Worldwide.
Ksenia built products like Bnovo and HappyTravel using the variety of tools.
Similar cases
Setting up efficient customer support
Organized pre-launch product UX testing, regular users research and new features backlog prioritization
Organized the company's participation in high-profile contests, resulting in Nimb becoming a winner of Smart City Expo worldwide Congress’s call for solution in the “Safe Cities” category and a finalist of Xprize Women’s Safety competition
Set up efficient client support
Enhancing Analytical Infrastructure and Reducing Fraudulent Activities
Led the shift of analytical infrastructure, enhancing data resources and decreasing update errors by 90%. Increased identifiable traffic sources from 60% to 95%. Played a crucial role in reducing fraudulent responses from 28% to 1-4% by strengthening moderation and creating a fraud analytics direction. Contributed to a project reducing the cost of applications from groups by 70% and reducing vacancies in central Moscow from 20% to 6%.
