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Decentralized app implementation
I was part of the team that implemented from ideation to deployment.:
the Decentralized exchange (DEx)- smartswap.rigelprotocol.com
the Launchpad Decentralized Application (DApp)- launchpad.rigelprotocol.com from idealization to deployment.
the GiftDApp: A Decentralized Application (DApp)- giftdapp.rigelprotocol.com for gifting users and community members making airdrops more organized.
![](https://askapro.blob.core.windows.net/users/f1e4cd16-9f11-4228-a3d0-c21f09bc0fc1_mini.jpeg)
Making customer reviews more informative.
The business struggled to receive insights from customer reviews to improve product quality because they lacked the necessary details. I released a feature that allowed customers to select tags by category when evaluating a product (For example: Taste -> Sugary, Sour, Oversalted). This provided businesses with systematic customers feedback, which they used to make targeted improvements that resulted in the average goods rating increase by 20%.
![](https://askapro.blob.core.windows.net/users/11a41159-d299-4358-9f60-20eaff2e5ff9_mini.jpeg)
Doubling revenue
Goal:
Increase revenue by 2x in 12 months.
Initiatives:
Identified key metrics that are important for revenue.
Clustered and segmented users.
Established conversions that need to be monitored daily.
Worked with data team to build monetization dashboards.
Defined and owned the strategy and execution of changes to be made in monetization.
Results:
Revenue increased by 2.5x in 12 months.
Conclusion:
The key to success was identifying the right metrics to track, clustering and segmenting users, and establishing daily monitoring of conversions.
![](https://askapro.blob.core.windows.net/users/08fef954-26f6-4fb3-b837-37f9dacfcf1c_mini.jpeg)