– Hired and managed 4 teams of analysts (15+specialists) responsible for customer experience, monetization products, content and core data analysis; grew by experiments conversion to order by 15%

– Developed and implemented data architecture for events transactions and storage for all the company products

– Promoted the culture of experiments in the company: changed the processes of product discovery and delivery, hired A/B-platform Owner, who managed an internal product for A/B-test automation

– Designed product key metrics, created datamarts and dashboards for their monitoring